Author Interview: Gary Watts, 100 Marketing Trade Secrets Welcome to our Author Interview series. …
Drive More Traffic to Your Web Site
One mistake that almost all business’ make with their website is quite common.
In general, there are two types of Search Engine Optimization (SEO) – onsite SEO and offsite SEO. The front page real estate on search engines is primarily based on a popularity contest. The Web site that has not only the most, but most frequent and most relevant content talking about a particular subject matter, product, or service and pointing back to the site with a link (a back link), wins the on-site battle. This according to Attract: https://www.attractaseo.com is one of the industry leaders in SEO. How does a fully comprehensive SEO firm handle all the off-site activity necessary (meeting Google’s criteria) to get front page results? Let me tell you why you want your Web site to come up as high as possible (when billions of people do a Web search on search engines like Google, Bing, Yahoo, and others). Ninety percent of people only go as far as page 2 in their Web search for a product or service with a search engine. Additionally, 84 percent now use the Internet for research before they purchase a product or service. Comprehensive SEO is what separates the Web site heavy hitters from the Web site wimps. Also, boosting your site with general interest articles, blogs, and blog posts, press releases, videos, social bookmarking, social networking, and social media, helps generate traffic. Make sure each is fresh and new each and every month, month in and month out. It is another SEO off-site tactic with participation of “back-links” to make your site Web site appear as the authority in your field and assists in your ranking.
A good SEO company will provide you with a very detailed report each month showing what they have done, where your Web site is (ranking), how many links were generated, and the progress all this activity has made on your site. If you are serious about customers finding your Web site, then you need to hire a competent SEO firm as they are the experts and work on ranking 24/7. Just think how much money you have spent to get your Web site up and running and looking good. The problem is, if no one knows about it, what’s the point in having it? If for whatever reason you choose to do nothing to promote your site, eventually most search engines (in time) will find you and will list you somewhere in the multitude of their pages, unless you are “blacklisted” on Google. I don’t know about you, but I would prefer to put my time into building and selling my products and services rather than trying to do SEO. It’s really not that expensive to hire a good firm, perhaps $100 to $150 a month. Do your homework (online), check them out on www.bbbonline.com, call some of their customers, and verify their statements and see if they deliver on their promises. The current Internet is like a giant monster, constantly moving ever evolving. I recommend you spend some time promoting a Web site – your competitors are. List your site on all your letterhead, business cards, signage, manuals, company transport vehicles, traditional media ads, and everywhere your current and potential clients will see it. Your site is your company’s ambassador that promotes you 24/7.
This is but 1 of 100 markting trade secrets contained in Gary’s 43-page book of creative marketing stratagies. Get your copy today.
These are essential elements that all small business owners should incorporate in their creative marketing plans.
Every Business can use New Business and Additional Revenue !
This site contains a 43-page ” downloadable” book packed with the best-of-the-best ideas, techniques, & strategies, to grow your business. 100 Easy-to-Use creative marketing, advertising, publicity, promotions, and public relations ideas!
Real world marketing communications concepts shared by award winning marketing guru Gary Watts who worked with or for some of America’s best companies like Walt Disney World, and helped them develop their most renowned marketing communication strategies that made them as successful as they are.
Now for the first time, you will have these creative marketing ideas to help you “supercharge” you current marketing plan. Gary is sharing these creative & innovative “trade secrets” in the simplest of terms. This will allow you to creatively compliment your current marketing programs and work “smarter” in this highly competitive marketplace and generate useful and long-lasting marketing ideas that will generate revenue and retain customers.
All businesses can use fresh and creative marketing ideas. There is no shame in asking for advice on your marketing communication strategy. Ask any marketer and they will help you focus and prioritize your efforts, as well as provide you with some creative marketing ideas. If you don’t ask for advice, you can spend a lot of time and energy on a marketing communication strategy that yield little results. Working hard does not mean working smart. This is what prompted Gary Watts to develop this Web site. He can help you grow your business. Gary is a marketing guru and consultant to a myriad of clients. His creation of prototype business-to-business, retail, and consumer-direct programs provides clients with creative marketing and sales support. And, Gary’s marketing ideas can help you! He has developed award-winning marketing and communications strategy expertise through local, regional, and national marketing activities. His talents are reflected in the development of innovative, cutting-edge programs in Web site design and architecture, high-impact creative and collateral, creative marketing, advertising, promotions, and public relations programs. He has served in high profile staff positions with or as a marketing consultant to world-class companies like the Public Broadcasting Service (PBS) in Washington, D. C., Buena Vista Television, Hilton Hotels, Kraft Foods, and Walt Disney World, where he coordinated numerous awareness activities with major corporations and national media. This included comprehensive programs to launch Epcot and event coverage with NBC, CBS, ABC, PBS, SIN, CBC, and the BBC, as well as other major print, radio and television outlets.
Gary is a graduate of Marshall University in Huntington, West Virginia, and completed comprehensive post-graduate work in broadcast journalism at West Virginia University in Morgantown. He also served as the university’s assistant director of Information and Publications prior to his two-year tour of duty as an officer in the U. S. Army where he earned a bronze star for his service. Other work consisted of community relations director for several radio and television stations where he won several national awards for his on-air marketing promotion campaigns.
Ready to impart an array of his best-kept secrets and knowledge that he has accumulated over the years, Gary will provide you with big marketing ideas that are charged with creativity are cost effective, and simple to employ. Many issues are techniques that are currently being used by dynamic companies across the country and are closely guarded because the experts use them as “secret weapons” to accomplish their marketing missions, and to justify the big salaries and fees they charge you. These aren’t theories – these are techniques and ideas that you can use successfully. You might compare them to the tricks-of-the-trade that a noted magician reveals about his illusions. What may appear to be magically marvelous (in a marketing sense), once revealed may not be so mystical.
This is but one of 100 Marking Trade Secrets for any Business contained in Gary’s 43-book available for download via a PDF file. Get your copy today.