Drive More Traffic to Your Web Site
One mistake that almost all business’ make with their website is quite common.
In general, there are two types of Search Engine Optimization (SEO) – onsite SEO and offsite SEO. The front page real estate on search engines is primarily based on a popularity contest. The Web site that has not only the most, but most frequent and most relevant content talking about a particular subject matter, product, or service and pointing back to the site with a link (a back link), wins the on-site battle. This according to Attract: https://www.attractaseo.com is one of the industry leaders in SEO. How does a fully comprehensive SEO firm handle all the off-site activity necessary (meeting Google’s criteria) to get front page results? Let me tell you why you want your Web site to come up as high as possible (when billions of people do a Web search on search engines like Google, Bing, Yahoo, and others). Ninety percent of people only go as far as page 2 in their Web search for a product or service with a search engine. Additionally, 84 percent now use the Internet for research before they purchase a product or service. Comprehensive SEO is what separates the Web site heavy hitters from the Web site wimps. Also, boosting your site with general interest articles, blogs, and blog posts, press releases, videos, social bookmarking, social networking, and social media, helps generate traffic. Make sure each is fresh and new each and every month, month in and month out. It is another SEO off-site tactic with participation of “back-links” to make your site Web site appear as the authority in your field and assists in your ranking.
A good SEO company will provide you with a very detailed report each month showing what they have done, where your Web site is (ranking), how many links were generated, and the progress all this activity has made on your site. If you are serious about customers finding your Web site, then you need to hire a competent SEO firm as they are the experts and work on ranking 24/7. Just think how much money you have spent to get your Web site up and running and looking good. The problem is, if no one knows about it, what’s the point in having it? If for whatever reason you choose to do nothing to promote your site, eventually most search engines (in time) will find you and will list you somewhere in the multitude of their pages, unless you are “blacklisted” on Google. I don’t know about you, but I would prefer to put my time into building and selling my products and services rather than trying to do SEO. It’s really not that expensive to hire a good firm, perhaps $100 to $150 a month. Do your homework (online), check them out on www.bbbonline.com, call some of their customers, and verify their statements and see if they deliver on their promises. The current Internet is like a giant monster, constantly moving ever evolving. I recommend you spend some time promoting a Web site – your competitors are. List your site on all your letterhead, business cards, signage, manuals, company transport vehicles, traditional media ads, and everywhere your current and potential clients will see it. Your site is your company’s ambassador that promotes you 24/7.
This is but 1 of 100 markting trade secrets contained in Gary’s 43-page book of creative marketing stratagies. Get your copy today.